Legal
Cookie Policy
Last updated: 23 April 2026
This Cookie Policy explains how ECFY Consulting Private Limited (“WebXpress”, “we”, “us”) uses cookies and similar technologies on www.webxpress.ai. It should be read alongside our Privacy Policy.
1. What cookies are
Cookies are small text files that a website places on your device to remember information about your visit. We also use similar technologies such as local storage, pixels and tags, which we refer to collectively as “cookies” in this policy.
2. How we use cookies
We use cookies in three categories:
2.1 Strictly necessary
These cookies are essential for the Site to function. Without them, features such as theme preference and session continuity will not work. They do not track you and cannot be disabled through the banner. They rely on your browser’s localStorage rather than traditional cookies.
| Name | Purpose | Provider | Duration |
|---|---|---|---|
theme | Remembers your light / dark theme choice | WebXpress (first-party) | Until you clear browser storage |
wx_consent | Stores your cookie banner choice so we don’t ask again | WebXpress (first-party) | 12 months |
2.2 Analytics (optional)
These cookies help us understand how visitors use the Site so we can improve it. They are only set after you accept the Analytics category in the cookie banner. Today, none are active by default.
| Name | Purpose | Provider | Duration |
|---|---|---|---|
_ga, _ga_* | Distinguishes visitors and sessions (when Google Analytics is enabled) | Google Analytics (third-party) | Up to 26 months |
2.3 Marketing (optional)
These cookies measure the performance of our marketing campaigns (e.g., LinkedIn Ads). They are only set after you accept the Marketing category. Today, none are active by default.
| Name | Purpose | Provider | Duration |
|---|---|---|---|
li_sugr, bcookie, lidc | LinkedIn Insight Tag conversion tracking (when enabled) | LinkedIn (third-party) | Up to 12 months |
3. Managing your cookie choices
When you first visit the Site you will see a banner asking you to Accept all, Reject non-essential, or Customise your preferences by category. You can revisit and change your choice at any time:
You can also manage cookies directly in your browser (block, delete or restrict them). Disabling strictly necessary cookies may affect Site functionality.
4. Do Not Track
Most browsers send a “Do Not Track” (DNT) signal. Because there is no industry consensus on how to interpret DNT, we currently treat your cookie banner choice as your preference.
5. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use. When we do, we will update the “Last updated” date and, for material changes, prompt you to confirm your preferences again via the banner.
6. Contact
Questions about this Cookie Policy:
Email: apurva@webxpress.in
See also our Privacy Policy and Terms of Use.